Required Skills 

·            Detailed understanding of MS Office, Web Position, Adwords Editor, the Adcenter Desktop tool and other various online marketing tools.        

·            Strong comprehension of web usability, landing page testing, website design, quantitative skills and ROI analysis.        

·            Smart strategies for obtaining and nurturing leads.      

·            How to identify holes in sales funnel

·            Actionable strategies to increase sales conversion

·            Strong comprehension of web usability, landing page testing, website design, quantitative skills and ROI analysis.    

·            Fundamental skills in Adobe products and HTML.

      Responsibilities

·            Execute SEM documents such as: Keyword generation & segmentation, Forecasting, Insertion Orders, Ad copywriting, & Performance Reporting.

·            Developed Affiliate Program for new client retention and revenue stream.

·            Actively formulate testing structure for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives.

·            Improve customer acquisition process by setting testing strategy and conversion improvement targets

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